Manic Panic Semi-Permanent Hair Coloring
Situation: When we go through major changes in our lives, many people make the decision to do something drastic to their appearance, and some of those permanent changes they make, they regret.
Thinking: Manic Panic gives you the freedom to make a drastic change that you don’t have to commit to.
Action: A series of OOH’s and radio ad that let you know it’s ok to make a big change…and it’s ok to let it fade with Manic Panic semi-permanent hair coloring.
VO: IIn life, big changes happen, but with Manic Panic, that big change to your hair doesn't have to be permanent. If you're feeling blue, go blue! That last relationship made you sick?
SFX: Bleh!!
We got the perfect shade of green for you. Quit that job in a rage?
SFX: Blast of fire
There's a fiery red right up your alley. But once you come back down to Earth, that color is ready to go when you're ready. With Manic Panic semi-permanent hair coloring, you don't have to let the past pick your color. Manic Panic.