Budweiser - We All Speak Baseball
Baseball is one of the few things in the world that doesn’t need translating. Inspired by the World Baseball Classic, this emotional radio spot positions Budweiser as the beer that brings people together through the shared rituals, sounds, and feelings of the game no matter where it’s played.
VO: A bat cracks in Tokyo.
A glove snaps in Santo Domingo.
A crowd rises in Seoul, in San Juan, in St. Louis;
all holding their breath,
all chasing that same magic.
It’s played in dirt and dust, in stadiums and sandlots.
Baseball doesn’t need subtitles.
With bottle caps, broomsticks, and every dream in between.
It’s a rhythm we all know:
the windup, the swing, the joy that erupts when a ball finds daylight.
With every crack of the bat there’s equal parts devastation and jubilation from all eyes watching.
and wherever it's played, wherever it’s enjoyed
one thing is true;
the cold beer hits just the same.
So raise your glass to the power of the game.
To the voices, the places, the players and fans
who bring it to life.
We may not speak the same language,
But we all speak baseball.
Budweiser.
Copywriter and VO: Gavin Johnson