Verizon - We know New York
Situation: Although Verizon knows everything about us through data, the company feels too big to be personal.
Thinking: Use the data that Verizon collects and relay it back into real-life, relatable content.
Action: A series of OOH’s and radio ad that translate boring data into clever reflections of the neighborhoods we live in.
SFX: Faint city noises.
VO: Verizon is the largest mobile carrier in New York, so when we say we know New York, we KNOW New York.
For instance, we know that 9,000 contacts in Murray Hill last month were saved as ‘Don’t Answer,’ and let me tell you, we don’t blame you.
Passerby: Ewww!
VO: Or what about the 600,000 plus minutes of video of DJ sets taken over the weekend? Knowing how many DJ’s are in Bushwick, this seems low.
SFX: House music in the background.
VO: Get the best coverage from the best network that knows you best. New York, it’s what we know. Verizon.