Chapstick - Chapped Makes You Chopped

It’s no secret that when someone is attracted to you, they’re going to look at your lips. In these fun OOH we explore how everything else can be going so right, but if your lips are chapped, that makes you chopped. If a little ribbing gets those lips in shape, we did our job.

Art Director: Fiona Henne Copywriter: Gavin Johnson