When kids go off to college, it’s all good at first. When reality sets in, they want their mom to help them, so Walmart took it upon themselves to be college students’ mom away from mom. Using Walmart’s Tik-Tok and Instagram channels, OOH’s, and live activations. Walmart becomes the mom away from mom, and through those executions, students would be sent deals, advice, and even reassurances.

2x Merit Award Recipient at Young Ones 2026

Art Director: Fiona Henne Copywriters: Gavin Johnson Vanshika Lakhani