Walmart - Love, Walmom

Situation: How does Walmart get college kids to shop at Walmart for their back to school needs and not go to Amazon?

Thinking: When kids go off to college, it’s all good at first. When shit hits the fan, they want their mom to help them.

Action: An integrated campaign using Walmart’s Tik-Tok and Instagram channels, OOH’s, and live activations. Walmart becomes the mom away from mom, and through those executions, students would be sent deals, advice, and even reassurances.